Sheldon Abba


areas of expertise

P&L, Budget, Forecast Management    National Digital, print, Mail Advertising
Sales Acquisition through Retention                     Product Launches & Branding
Key Account Management/ Retention                 Strategic and Tactical Planning
Sales Collateral & Support                                         Customer Insights/ Analytics
Contract/ Price Negotiation                            Staff Development and Motivation

Temple University, School of Media and Communication
Bachelor of Arts, Advertising program with a concentration on account management                                                                                        Philadelphia, PA


Ogilvy and Mather, NYC Summer 2011
Assistant Account Manager

  • Worked with internal teams as well as our client, Siemen’s, to create campaigns over media including video, experiential, and OOH
  • Assisted in the development and execution of several projects for the Siemen’s account, allowing me to interface between the client and creative teams to produce and deliver campaigns on time and on budget

Responsibilities Included:
-Budget Allocation  -PO filings  -Scheduling internal meetings  -Client relations  -Project Schedules

Decades Hat Co.  2011-present
Branding/ Marketing Consultant

  • Worked with owners to ensure media and marketing strategies aligned with brand.
  • Integral in the development of 2012 Holiday release, resulting in over $10,000 in online sales in five hours. Regions of sales included North America, Europe, and Japan.

Responsibilities Include:
-Brand consulting  -Strategic marketing  -Social media strategy  -Web development  -CRM development
-Wholesale and Online development

Stussy     2008-2009
Store manager

  • Organized in-store events and promotions to increase brand  awareness.
  • Responsible for employee scheduling and day end and week end reports.

Responsibilities Include:
-Store merchandising -Employee training -Customer retention -Event creation -Sales training and initiatives

Radlands Clothing  2010-present

  • Manage creation and promotion of the Radlands brand and
  • Product sourcing and manufacturing as well as E-commerce management
  • Manage production of promotional content including digital, print, street, web and in-store events

Responsibilities Include:
-Brand creation  -Placements  -Social media strategy -E-commerce management  -Media concept and creation  -CRM development  -Community and event management -Merchandising of Pop up shops